Jaguar design director Ian Callum believes the XF Sportbrake is better looking than the saloon
This week’s snippets of automotive news includes what makes a Lamborghini a proper Lambo, why Jaguar’s design boss wants to change America’s mind with the XF Sportbrake and future car technology from Honda, Renault and LG.
Cooking up a Lambo
What makes a Lamborghini a Lamborghini? Consider these words from Federico Foschini, its commercial director, on what modern customers really want from the brand. “If we can deliver design, performance and emotion, then we will meet the expectations of our customers,” he said. “They are our real DNA – and anything we launch must deliver on them.”
Jag's American dream
The XF Sportbrake is more beautiful than its saloon sibling, reckons Jaguar design director Ian Callum. He added that it was a difficult business plan to justify the Sportbrake, but said that CEO Ralf Speth “wanted this car to happen”. Callum also admitted the Sportbrake was “a bit of an anomaly” in the US, Jaguar’s biggest market. “We hope to convince America this is a very cool car,” he said.
Honda cells won't stop
Fuel cells provide the cleanest solution for the future, according to Honda boss Takahiro Hachigo, because they generate their own power on-board. To that end, Honda will not slow down its development of the technology, even if the infrastructure lags.
Renault and LG team up
LG and Renault are working on an in-car infotainment system that can tell you if service station toilets are out of order. The pair worked together on a control system for Renault’s Symbioz concept car, which includes technology that offers information on upcoming rest stops. Data provided by service stations could also tell motorists how much parking is available and whether they can get their coffee fix there.