Aston Martin has appointed Marco Mattiacci as its global brand chief and commercial officer shortly after the departure of several established senior leaders at the UK-based firm.
Mattiacci moves to Aston Martin following more than a decade in senior leadership positions at Ferrari, including heading the manufacturer’s North American operations and a spell as managing director and team principal of the Scuderia Ferrari Formula 1 team.
Aston Martin says Mattiacci will start his new role immediately, overseeing the firm’s customer and brand experience and product integration and “playing a key role in Aston’s future commercial and product strategy”.
Tobias Moers, CEO of Aston Martin, said: “As we continue this new era for Aston, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.
