Currently reading: How Morgan will tackle next era under new boss
Massimo Fumarola details plans to safeguard the Malvern plant and how the marque will approach EVs

If Massimo Fumarola’s parents had had a different next-door neighbour in Milan four decades ago, he probably would never have moved to Worcestershire in 2022 to become the fourth-ever CEO of the Morgan Motor Company.

That neighbour was none other than the chairman of Italy’s Morgan Motor Club, who Fumarola recalls as “a typical Morgan fan, always talking about how much he loved his cars”.

When Fumarola left home, it was to train as an engineer and then join various large automotive companies.

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