Currently reading: Stock take: What caused Ford's 2021 UK sales slip?
2021 was Ford's annus horribilis, dropping off the top of the UK's best-seller chart for the first time since 1977

2021 saw the end of Ford’s 43-year reign as the UK’s leading car brand. It took over the number one spot in 1977 as British Leyland crumbled, and despite occasionally bullish promises from Vauxhall, it was never really threatened by its Luton rival. Indeed, a decade ago, the-then Ford MD said privately, “I have told my team to stop worrying about Vauxhall. It is Volkswagen we need to watch.

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