It’s fair to say that hyperbole and hot air are never in short supply when a manufacturer launches a new car. The car maker wants you to believe that its shiny baby is the best thing since sliced bread and is destined for greatness - certainly the class favourite at any rate.
It’s the journalist’s job to cut to the chase, to speak to the people in charge before assessing this new model and say is how it is.
Well, we’ve spoken to the men in charge at SsangYong and it quickly becomes apparent that the all-new Tivoli is different. Different from the SsangYongs that have gone before it and different from many of the small crossovers it’s competing with.
Automotive division boss Pawan Kumar Goenka told us at the Tivoli’s launch that: “Nothing can change the fortunes of an automotive company faster than the launch of a successful product, and I believe Tivoli has that potential.”
This upbeat outlook is echoed by Paul Williams, CEO of SsangYong Motor UK: “By any criteria, but especially style, interior finish and value for money, Tivoli stands close scrutiny.”