Every time a new Hyundai or Kia comes out, it is next to impossible for journalists not to look at the car and go, “Ooh, look at how very European it is.”

Of course, the reason for this is that the Korean brands have made stratospheric leaps in design, quality and brand appeal in a short few years, and yet passing time has failed to erase the memory of models such as the Hyundai Pony.

Read the Hyundai iX35 road test

So, with every new launch it’s irresistible to point out how complete the transformation has been for Hyundai and Kia, to the extent that they have the same relationship with past models as Katie Price has with Peter Andre. In other words they are technically completely unattached, and they’d much rather you didn’t bring the subject up... yet still you can’t think of one without mentioning the other.