Must admit I have a ghoulish fascination with Cadillac’s trials and tribulations in Europe.
Maybe it stems from attending the launch of the Seville in 1998, another chapter in a long history of trying to persuade Europeans that it is a credible luxury brand. And, of course, another heroic failure.
So it was interesting at the Paris motor show to talk to Caddy’s new boss, Johan de Nysschen, a veteran of both Infiniti and Audi and therefore someone who should know his onions when it comes to the luxury car market.
Indeed, he’s already making waves that include moving the company’s headquarters out of the Detroit mothership and down to the trendy SoHo area of New York.
He’s well aware that although the US and China are the main glittering prizes for Cadillac, you can’t ignore Europe if you are really going to see huge success. And he isn’t going to get that with the current line-up of saloons and SUVs, all exclusively powered by petrol engines.