Cadillac needs additional models to compete with premium European brands
Cadillac will be ready for a full-on European assault by 2019, according to the company's new boss Johan de Nysschen.
Speaking to Autocar, de Nysschen said: "Europe is crucial to our success but we need to have the right product portfolio. If you want to win in Europe you need the right products."
De Nysschen also revealed ambitious future model plans that include a range-topping model "with the calibre of the Mercedes S-class" and a rear-wheel-drive Audi A3 rival that will sit below the current ATS saloon and coupé.
"Cadillac also needs to expand its powertrain offering to succeed in Europe," he admiited. "We need diesel and smaller petrol engines. We also need to consider range extenders and plug-in hybrids".
De Nysschen also stated that right-hand-drive Cadillacs were crucial: "The UK is an important luxury market for us".
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