I attended the Volkswagen Group's Paris motor show preview event last night. I watched with a mild sense of awe as Porsche, Audi, Seat, Skoda, Ducati, Lamborghini, Bugatti, Bentley and Volkswagen itself showed off some of the cars that will grace their stands as the Paris show hits full swing today.
The event - held this year at Halle Freyssinet, a former railway yard revamped into an exhibition hall - is a 'blink-and-you'll-miss-it' affair, simply due to the amount of new metal the group has to unveil. The boss of each manufacturer gets a few minutes to introduce their latest baby, then back come the dancing girls, glitter balls and techno music to set the scene for the next marque.
At the end of the evening it is left to VW Group chairman Martin Winterkorn to wrap everything up with a speech that sums up how the group is doing and where it is going in the future.
Beyond the sales figures and talk of tough trading environments (despite which VW Group is doing very nicely, thank you) there was an interesting nugget in Winterkorn's talk.
On the subject of alternatively powered cars, he stated that the group is starting to put most of its collective might behind Plug-in Hybrids, rather than full-on electric vehicles.
Winterkorn predicted that future consumers will probably prefer one vehicle that can offer the best of both worlds; cleaner electrification for the daily commute; internal combustion power for holidays and visits to the in-laws.
With that in mind, he said, we can expect to see a host of PHEVs from the group, including the Porsche Panamera, 918 Spyder and Cayenne, the VW Passat and Golf and the Audi Q7, A3, A6 and A8, plus various Seats and Skodas spun off from the modular MQB platform.
What's significant is that Winterkorn seemed to be conceding that full electrification - as seen on VW Group cars such as the Audi e-tron for example - probably isn't the way to go for major car conglomerates.
As he said it, I wondered if it is the first sign of a clear path out of the current mess of theories as to which advanced drivetrain tech will prove most appealing in ten or 20 years.
After all, if the VW Group puts its weight behind a concept, it is unlikely to be a flop.