Historically, one of Maybach’s weak points has been tasteless, unremarkable styling.

Recent, pretty concepts, the Maybach 6 coupé and cabriolet, show scope for something far better but, given the Maybach 9 is likely to be a mildly altered version of the standard GLS, it’s unlikely to win over those looking for a luxury SUV that stands out.

Although it makes sense for Mercedes to branch out into the ultra-high end, it has plenty to prove before gaining the credibility of a Bentley Bentayga or Range Rover. Good engineering is hopefully a given but, even so, affluent consumers will need to be convinced that this car will have the edge over its rivals, many of which possess greater badge appeal.