Honest. Unpretentious. Down to earth. Simple. When Dacia executives describe the new-look Duster, the terminology is different to that used by most car firms these days. Which is really quite refreshing.

Let’s face it: you’re probably not overwhelmed by the refreshed Duster design. It looks like… a Dacia Duster. And that's really the point. There’s no attempt to introduce radical new design features. There’s no attempt to move the brand upmarket.

But this is a straightforward, affordable SUV designed to appeal to buyers seeking a straightforward, affordable SUV. Brilliant.

What’s interesting is hearing Groupe Renault execs talk about what Dacia’s success now means to Renault.