Honest. Unpretentious. Down to earth. Simple. When Dacia executives describe the new-look Duster, the terminology is different to that used by most car firms these days. Which is really quite refreshing.
Let’s face it: you’re probably not overwhelmed by the refreshed Duster design. It looks like… a Dacia Duster. And that's really the point. There’s no attempt to introduce radical new design features. There’s no attempt to move the brand upmarket.
But this is a straightforward, affordable SUV designed to appeal to buyers seeking a straightforward, affordable SUV. Brilliant.
As Groupe Renault design chief Laurens van der Acke said at an event to launch the restyled Dacia Duster: “Dacia helped us to push Renault in a more emotional direction: Renault has become more Latin, more emotional. Renault’s history is a little more humble than where we’ve pushed the brand to now and I’m sure if we didn’t have Dacia, a part of the company would be saying: ‘Captur is great, but we used to have affordable cars, we need that as well.'