Brands are always trying to give more to their customers. Whether you're a hardened cynic who views it as mere aftersales or you believe the brand genuinely wants to give its customers a nice time is a different matter, but there's no denying the effort and investment that go into keeping customers loyal.
Dacia's a little different, though, especially when considering Dacia Day. Given the brand's reputation, no-frills approach and headline-grabbing starting prices, the reactions I got from those I told that I was making the trip from Southampton to Yorkshire and spending the bank holiday surrounded by all things Dacia were fair, if not justified.
It's a day that's still evolving, I'm told. Last year's decision to hold the day at Bruntingthorpe aerodrome ruffled a few owners - there are strictly no dogs at the location. This year's decision to have the day at Broughton Hall went down far better, evident by the ratio of dogs to humans and the central dog show.