Bernie Ecclestone last week offered a robust counter-attack against Ferrari president Luca di Montezemolo on the issue of F1 financing.
Ecclestone pointed out that the Maranello squad was the last team who ought to be complaining, bearing in mind that they get a special extra slice of the F1 commercial rights cake before the remaining 45 per cent is split up amongst the competing teams.
Bernie and CVC Capital Partners, in their role as the sport's commercial rights holder, keep the rest.
It's been said many times before that the way in which Bernie seized the initiative when it came to shaping the sport's finances three decades ago remains the most remarkably accomplished commercial hijack ever.
Visionary that he is, Bernie could see the commercial possibilities of the F1 business. Then, in his role as president of the Formula One constructors' association and owner of the Brabham team, he sold the other team principals on the deal that made them all supremely rich. And Bernie richer still.