I'm talking to a Jeep representative when, over my left shoulder, a Grand Cherokee heaves over the crest of a hill – and solidly embeds itself in a hidden ditch.

There's lots of off-roading going on at the Camp Jeep event we're at, but it's usually confined to the trails surrounding the centre and not its car park.

The Grand Cherokee spins its wheels, throttle pinned to the floor and undertrays complaining at the abuse, before clambering its way to freedom and into its proper parking space.

An enthusiastic-looking fellow clambers out of the Jeep's cabin, shuts the door and bounds over to join us. He realises our glance is transferring to him, to the Jeep, and back again, trying to compute his somewhat unusual entrance.

"A shortcut," he says, grinning. The press officers introduce us; this is Massimo 'Miki' Biasion, the Italian two-time World Rally Champion. The man who drove legendary cars such as the Lancia 037, Delta Integrale and S4. The man who dominated Group A rallying in the late 1980s.

I'm somewhat overcome, but also slightly confused as to why he's at a Jeep event. He tells me it's because of the region's fantastic wine, cheese and prosciutto, and laughs.