On the first press day of the Frankfurt show, I found myself on the Jaguar stand at 7.30am. At that time of the morning, the final touches are still being made to the displays.
Suddenly, out the static of an LCD display, popped this new logo. ‘Ah yes’ said the press officer. ‘That’s the company’s new logo. It hasn’t been seen before.’
The new Jaguar Land Rover logo
We have long referred to Jaguar and Land Rover as one company, which wasn’t strictly accurate. They just happen to be owned by the same Indian conglomerate, after a spell under the Ford umbrella.
In reality, they shared little, having different factories, different platform families and independent design and research and development hubs.
However, the arrival of the new corporate logo not only marks the arrival of the world’s newest carmaker, but also signals the increasing merging of operations that were historically separate.