There are all sorts of things I’m looking forward to seeing at the Tokyo motor show tomorrow but none more than who turns up. Two years ago and domestic brands apart, the place was a pale shadow of its former self.
It was bad enough that too few manufacturers had too little product to launch but what was far, far worse were the number that simply didn’t even bother to turn up. Ford and General Motors – two of the five largest car companies in the world – could not be tempted across the Pacific to visit a show deemed unmissable a few short years ago.
Nor was there any Italian presence: no Fiat, no Alfa, no Maserati and even no Ferrari. Can you imagine how the show must have diminished for Ferrari not to feel the need to attend the biggest show in one of the wealthiest, car-obsessed nations on earth.