[intro[Take a close look at the picture below. It’s not a close-up of two hats; it’s actually a photograph of Mini’s Geneva show stand. If you want to work out the scale, the Mini in the background is full-size.
After a suitable musical intro, two cranes descended from the roof of the Expo building and lifted the hats up, revealing two new Mini Countryman models.
I hadn’t quite got the reference, until three dancers appeared on stage. One was (admittedly quite impressively) working through a kind of hip-hop routine, before male and female dancers (in plaid shirts and denims) line-danced along to a country and western ditty.
Apparently, this stage show was designed to evoke ‘city and country’, representing breadth of capability of the Countryman.
Somebody at BMW needs to have a word with the marketing department. At the recent Detroit show, the Beachcomber concept (predecessor to the Countryman) was introduced by a dance troop acting out surfing scenes.