My highlight of the Geneva show wasn’t a car. It wasn’t a celebrity appearance either – although I can’t tell you how gutted I am to have missed Shakira’s five minutes on the Seat stand.

It was, in fact, the 20 minutes I spent interviewing Aston Martin’s irrepressibly enthusiastic CEO Ulrich Bez – a man who, by the time I got to him, must have answered hundreds of difficult questions about his firm’s Geneva debutant, the Cygnet city car.

Aston Martin Cygnet - new pictures

He remained incredibly willing to answer mine. So I asked him how Aston’s customers were reacting to the car.

“So far, the vast majority of reactions have been positive,” he said. “It’s a new, younger customer who really likes the car. I think we have 50 orders already today, just in a couple of hours.”