The charm of Subaru is its simplicity: all-wheel drive, boxer engines and a sturdy build. 

Subaru has held true to those elements with its Viziv Performance Concept, which previews the future shape of the popular WRX and uses a boxer engine and symmetrical all-wheel drive. What’s not to love?

It’s a formula that does better for the car maker than you might expect. According to Subaru UK figures, it’s the world biggest producer of all-wheel-drive vehicles.

Subaru Viziv Performance concept details next-generation WRX STi

It’s also pretty profitable: in the first three months of this year, its profit margin was 11.6% – better than BMW or Audi