Think the hypercar is getting exciting again with the news that both Mercedes-Benz and Aston Martin are developing near 1000bhp monsters to follow in the footsteps of the likes of the LaFerrari, McLaren P1 and Porsche 918 Spyder? Well, it’s just possible that you ain’t seen nothing yet.
The fact is, at the moment at least, demand for these cars is so high that they sell out almost as soon as they are announced. Ferrari’s 200 LaFerrari Apertas were snapped up instantly,while the 150 Aston Martin AM-RB001s are not only sold out but many times oversubscribed, meaning there remains a glut of gazillionaires happy to spend more than a million on a car but currently unable to get their hands on one. This is the kind of demand that brands in a position to charge that amount for its cars will find had to ignore.
However, that’s only one reason I think the hypercar market is about to go into overdrive. The other reason is Formula One. Consider this: Mercedes-Benz is the most successful manufacturer in F1 at present and it’s been very clear about the fact that it will use the entire powertrain of its current F1 car in its new hypercar (imagined below).