For starters, it explains why so much importance was placed on the launch of the F-Type, despite its limited sales volume potential. With every new Jaguar launch, its role in defining the brand gathers momentum: a Jaguar SUV doesn’t seem quite such a challenging concept when it’s so obviously anchored back to a full-bore sports car.
There’s a delicate nod back to the past, too, through Sir William Lyons’ definition of Jaguars delivering “grace, space and pace”. Forward-thinking ambitious car companies need to play heritage with a delicate hand, but there’s no doubting Jaguar’s intentions. No doubting, either, that a focus on pace puts clean air between Jaguar SUVs and all-terrain Land Rovers.
Car names can often be contrived, but there’s no question that the authenticity of this choice already gives it an underlying appeal.