There hasn’t been wildly positive reactions to the new Vision Mercedes-Maybach Ultimate Luxury concept in the Autocar office, unveiled in pictures today ahead of its debut at the Beijing motor show tomorrow.

It has been very firmly positioned as a concept for China – and no wonder.

Between the challenging rear, the rose gold flourishes and tea set inside, it certainly doesn’t cater for European tastes.

The car is also a stark contrast to the beautiful Maybach 6 Cabriolet concept shown at Pebble Beach last summer. Perhaps Mercedes design boss Gorden Wagener is just very clued up on his respective markets; the 6 Cabriolet perfectly suited Pebble Beach’s clientele and, presumably (hopefully), the Ultimate Luxury perfectly suits China’s.

More broadly speaking, these differing tastes are a constant challenge for car makers, many of which must create global cars rather than ones built for specific markets.