There hasn’t been wildly positive reactions to the new Vision Mercedes-Maybach Ultimate Luxury concept in the Autocar office, unveiled in pictures today ahead of its debut at the Beijing motor show tomorrow.

It has been very firmly positioned as a concept for China – and no wonder.

Between the challenging rear, the rose gold flourishes and tea set inside, it certainly doesn’t cater for European tastes.

The car is also a stark contrast to the beautiful Maybach 6 Cabriolet concept shown at Pebble Beach last summer. Perhaps Mercedes design boss Gorden Wagener is just very clued up on his respective markets; the 6 Cabriolet perfectly suited Pebble Beach’s clientele and, presumably (hopefully), the Ultimate Luxury perfectly suits China’s.

More broadly speaking, these differing tastes are a constant challenge for car makers, many of which must create global cars rather than ones built for specific markets.

Citroën, for example, has what it calls ‘eight silhouettes’ on which its cars are based. That they are called silhouettes rather than cars, I think, is because each rears its head in different forms depending on the market. Whatever you call it, that makes sense in this day and age.