McLaren might have already tried to kill rumours of the downright fascinating prospect of a takeover by Apple with a statement denying the Financial Times story (spoilsports), but to me the old adage of no smoke without fire burns brightly here.

Why? For starters, the FT and its well-informed and connected team reports the kind of things in detail that someone only close to the matter would know. Take, for example, the line that negotiations have been ongoing for “months”, rather than a more generic reference to talks.

I could also pore over the semantics of McLaren’s statement – “we are not in discussion with Apple in respect of any potential investment” – and pick a few holes (discussion, not discussions; investment and not a takeover). But I will take it at face value and instead play devil’s advocate as to why the deal makes so much sense for Apple.