The 1980s band The Icicle Works once named an album ‘If You Want To Defeat Your Enemy, Sing His Song’ and, while it is unlikely that Hyundai’s Korean chiefs are passionate about their jangly alternative rock, that motto could be used to sum up the stunning rise the firm has enjoyed.

In recent years, Hyundai has learned how to play its rivals’ anthems note for note. By establishing a substantial presence in Europe to complement its home-grown Korean operations, Hyundai has raised the standard of the models it sells in the West and overtaken some long-established names in the sales charts.