Carlos Tavares - the boss of the renamed, rebranded PSA Group - didn’t hold back in his hour-long presentation about the future of the company last week.

Tavares joined PSA in 2014, when the family-controlled company was looking decidedly close to death. He had been one of Carlos Ghosn’s right-hand men at Renault when he publicly expressed enthusiasm for running a car company himself and perhaps one that wasn't Renault-Nissan.

Tavares was soon on the job market, but quickly found himself running PSA. If he wanted a challenge, PSA was about as big as it got. Tavares finally gained access to his office just a few weeks after the company was rescued by a buy-out involving the French state and Chinese car maker Dongfeng.

Each took a 14% share in the company for a cash injection of around £650m. A deal had to be made to keep PSA’s finance arm open, a factory was closed and 11,000 jobs went - an almost unthinkable move in modern France. However, with losses of £4bn in 2012 and £1.8bn in 2013, this was not as unthinkable as the whole operation grinding to a halt.