There‘ve been more grand plans than new models in Alfa Romeo’s recent history. The trio of Mito, Giulietta and 4C are now outnumbered by the latest Alfa rescue plans of Fiat CEO’s Sergio Marchionne, the fourth of them announced this week to a group of financial analysts. Marchionne plans to reveal more details next spring and claims to be ‘determined’ to rework Alfa’s prospects and hardware, according to industry website Automotive News.
Marchionne’s plans, the first of them envisaging a now fantastical 500,000 sales by 2014, have repeatedly been thwarted by a mix of delayed product launches and the distractions and funding requirements of the much larger Fiat and Chrysler operations. Alfa’s shrinkage is a stark contrast to Marchionne’s admirable success in reviving Chrysler, and his incomplete – and cash-hungry - mission to create a competitive auto giant by completely binding it with Fiat.