Ferrari is rolling in cash at the moment. A month ago the celebrated Italian super-car company announced its first-quarter results for 2014, revealing a profit of £46 million on sales of £506 million, despite a drop in the number of cars that had been sold. Ferrari also said that it now has a cash pile of £1.2 billion.

It is hard to argue that the company is not a roaring success and it is so confident for the future that it has decided to cap its global production figures in order to maintain the exclusivity of the brand and, no doubt, to push up the prices of the cars.

The only real problem that Ferrari faces at the moment is its performance in Formula 1, which is none-too impressive when one considers the budgets available. Formula 1 acts as Ferrari’s primary means of advertising, despite the fact that F1 has little impact in the United States, Ferrari’s biggest market, accounting for 30 per cent of its sales in 2013.

It is now six years since Scuderia Ferrari last won the Formula 1 Constructors’ Championship and that same year Kimi Raikkonen was the last Ferrari F1 World Champion.

Much was expected of a new relationship with Fernando Alonso, which began in 2010, but after five seasons and 84 races with the team, Alonso has won only 11 times, and five of those victories were in his first year. It is now a full seasons since he last won a race – and it does not look very likely that there will be a win in 2014.