Ferrari is rolling in cash at the moment. A month ago the celebrated Italian super-car company announced its first-quarter results for 2014, revealing a profit of £46 million on sales of £506 million, despite a drop in the number of cars that had been sold. Ferrari also said that it now has a cash pile of £1.2 billion.

It is hard to argue that the company is not a roaring success and it is so confident for the future that it has decided to cap its global production figures in order to maintain the exclusivity of the brand and, no doubt, to push up the prices of the cars.

The only real problem that Ferrari faces at the moment is its performance in Formula 1, which is none-too impressive when one considers the budgets available. Formula 1 acts as Ferrari’s primary means of advertising, despite the fact that F1 has little impact in the United States, Ferrari’s biggest market, accounting for 30 per cent of its sales in 2013.