Two very interesting concepts from Chevrolet at the Detroit motor show today. Not for how they look, but what they represent.
The Tru 140S and the Code 130R were conceived away from the boardroom and design studios. Instead, GM was briefed by younger members of the general public about exactly what concept cars it should create.
More specifically, as part of a new marketing strategy that could well end up influencing product planners, GM went out and asked the emerging Facebook generation (ie the car buyers of tomorrow) what sort of cars they could fall in love with in the same way they've taken to their iPhones and social networks.
"We want four seat coupes that look good and have room for our friends," was what GM was told. Hence the two concepts that we see at Detroit today. The concepts will be seen again at a future motor show once GM has been told by Detroit show goers exactly what direction the interiors of the two concepts should go in.