Went to Japan to drive the Nissan GTR last week, and you can read more about how good the car is in the mag this week (it’s a monster, and no mistake). But whilst out there I discovered something that shocked me; how cheap this new Nissan is in its own market, not just compared with how much it costs over here but compared with any rival available in Japan.
In Japan the new GT-R costs 7.7 million Yen (£31,000), while the new M3 costs around 12 million Yen (£48,000) and a Porsche 911 Turbo just under 20 million Yen (£80,000). Even the Corvette Z06 – previously the cheapest so-called supercar on sale in Japan – costs more than the new GT-R at a whisker under 9 million Yen (£36,000).
The idea of comparing a Corvette Z06 with the new GT-R in terms of a) technical sophistication and b) development costs is a little like comparing a £20 Casio watch with a Rolex Daytona. There IS no comparison. And yet Nissan Japan insists that it will still make money on each and every GT-R it sells, even the ones that are bought for £31,000 in Japan.