Last month, I wrote about the critical situation of Alfa Romeo’s sales figures, prompting the sort of pile on the internet is famous for.
But within the loud debate came a voice of reason, saying that by thinking in traditional industry terms, I had missed the point.
Yes, Alfa’s 2021 sales were dire, he agreed, and yes, it’s in need of a top-to-bottom rethink – but it’s far from being doomed, as I had suggested might be the case.
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To recap, Alfa registered just 1574 cars in the UK, 23,332 across Europe and 18,252 in the US.
