Unapologetically American. Two buzzwords on which Ford has staked its future in Europe. Two buzzwords that, I’m guessing, are sparking either excitement or fear in you right now – or maybe a bit of both – depending on your world view.
Baseball, burgers and big, brash events are all things I think the Americans do exceptionally well. Donald… actually, I won’t go there. But I will offer up one controversial suggestion of an American shortcoming: exporting car brands to Europe.
Harsh? Of course.