The 2009 Car of the Year, the Opel/Vauxhall Insignia, received its most important accolade last night at a presentation ceremony that broke all COTY conventions by involving the people who actually built the cars with the event itself.

Surrounded by an audience that comprised more than 600 line workers, along with designers, engineers, managers and office workers - plus around 50 of the competition's 59 jurors (from 23 countries) - COTY's retiring president, Ray Hutton presented the trophy to GM Europe chief Carl-Peter Forster amid cheers and emotional scenes not often associated with the somewhat straight-laced COTY events of the past.

Most of the audience comprised regular night shift employees, wearing white "COTY" t-shirts specially donned for the occasion, whose Insignia final assembly line had been briefly halted to allow the ceremony to take place.