Just imagine that your name is Leslie Edgar for a moment, and that you are a highly successful computer-games software engineer who has just bought TVR “lock, stock and barrel” from its previous owner, Nikolei Smolenski. What would you do with your new car company during the weeks, months and years to come?
What sort of cars would you be looking to produce? What sort of engines and gearboxes might they use? Who would you be trying to lure away from their current jobs to design and engineer them properly? What would they look like? And how much, approximately, would your new cars cost?
On Pistonheads today there is an interview with Mr Edgar in which he gives little away. He won’t even say which particular TVRs he’s owned in the past (if any) on the grounds that he doesn’t want the new TVR to be pre-judged in any way whatsoever. Which is fair enough I suppose, if a little cold emotionally.
You’d have to hope that in the hands of a British enthusiast – one who doesn’t have any direct previous experience within the car industry but who clearly has the company’s best intentions at heart – TVR could once again flourish; that it could once again become a great British sports car company, no less.
But how’s that going to happen? How is TVR going to take on Porsche, for example, in its quest to make The Great Comeback? Or will it go way upmarket drastically from where it once was in order to avoid the confrontation altogether?
I know what I think Mr Edgar should do with TVR, and there will no doubt be many opportunities in the future for me to express my opinions on the subject, having got quite close to the company not THAT long before its demise as a works driver for the racing team between 1998-2000. But in the meantime, let’s start with you.
What do you think Leslie Edgar should do with TVR? Answers below please.