When celebrity car endorsements go bad… that would be Jennifer 'Jenny from the Block' Lopez who, if an internet-savvy anti-nuke pressure group is concerned, loves Iran.
Confused? The Internet is a ship of fools, of course, and the reasoning of this anti-nuclear protest against J-Lo is this.
Iveco, the truck company that's a subsidiary of Fiat Industrial, has been criticised by United Against Nuclear Iran (UANI) for producing vehicles that are on sale in Iran. UANI doesn't like the fact that Iveco trucks have been photographed hauling nuclear warheads around. Mind you, Iveco can't be best pleased about it either.
Anyway, you go from Iveco to Fiat and then onto a Latin temptress who happens to be driving around in adverts featuring a Fiat 500. As tenuous as that seems, it hasn't prevented UANI from laying into J-Lo by producing a spoof version of her Fiat telly advert.
Fiat obviously wasn’t paying attention when a few years back I inadvertently caused the Interweb to break by saying I didn’t rate some Fiats much and oh, giving celebs a 500 to be snapped in wasn’t the most sensible marketing plan.
Satisfied owners of Puntos and Pandas got very excited and left me rather baffled. It should have served as a warning to Fiat not to dip their toes into the curious world of celebrity endorsement. If their cars are good, people are going to say so.
For the fourth year in a row the 500 is business community’s favourite city car. It got a prize and everything. So why bother with an internationally recognised celebrity? These days all we want to know that it does 100mpg, costs nowt in tax and you can get the kids in the back.
So, celebrity endorsements anyone? Here is a truly brilliant one for Lada featuring comedy Gods Cannon and Ball.
The Chinese could learn an awful lot from this as they plan their automotive invasion of Europe: £99 down and a two-year warranty.