Volvos are generally honest cars. Good-looking, practical, appealing, but above all honest. A Volvo is not a sports car. Volvo has never built a sports car. It has made some nice coupes and some fairly fast cars, but no sports cars.
Until now. Because according to the latest communication from Volvo's global PR outfit, Volvo does make a sports car. Is this a rare and welcome insight into a car manufacturer's future product plans? Is Volvo readying a light, smart two-door coupe for the Geneva show?
No. The car Volvo is describing as a sports car is the XC70. Now, you and I can spot the deliberate mistake: the XC70 is a tall estate with pseudo 4x4 cladding, but Volvo seems to think that it can convince us otherwise. I think at this point it's better to let Volvo use all the rope it's been given to hang itself.
"The words "sports car" can be interpreted in two different ways. You can consider the car itself as a piece of sports equipment - a sexy beast with more power and torque than most would dare to unleash. Or you can view the car as the thing that enables you and your gear to get halfway up a frozen mountain in search of an extreme challenge. As Johan Bexell, Sport Sponsoring Director at Volvo Cars says, "Volvo cars become an integrated part of your favourite adventures. That's what makes them the finest sports cars in the world."