The challenge here is monumental. Among the XC90’s rivals are the cut-glass-cool new Q7 and a growing range of Land Rover products that have an apparently firmer grip on modern British design than Sir Norman Foster. We have already pitched the big Volvo against the Range Rover, the BMW X5 and Land Rover Discovery, and even put the T8 hybrid up against the BMW X5 hybrid.
The XC90’s cabin has already earned serious praise but, aesthetically speaking, at the lower trim level, it doesn’t quite scale the imagination of either.
What it does instead, in that typically understated Swedish way, is make everything as pleasant to use and as thoughtfully positioned as it could possibly be – often with an idiosyncratic tweak that you won’t find anywhere else.
A large multimedia screen has allowed the Swedes to follow their inclination for tidying and clean surfaces, the switchgear having been reduced almost to the legal requirement while leaving the basic media controls we all endlessly push.
The effect is as uncluttered and pleasing as an electric sauna heater and almost as simple.
It can be a double-edged sword when a flagship model receives the latest generation of a maker’s infotainment system: new is good, but it tends to come with bugs. So it proves with the XC90’s, which is intuitive and slick but not faultless.
The decision to have the touchscreen in a portrait format rather than landscape is mostly fine and the functionality of a three-swipe menu system is appreciably simple. One physical shortcut button returns you to a home screen consisting of navigation, media phone and economy tabs (with heating, ventilation and air-con controls a permanent fixture at the bottom). The menus beyond are no more complicated and the screen, which you can use with gloves on, is very responsive.