What is it?
The average Toyota Yaris buyer is aged 60 and probably female. Toyota wants to change that with this third-generation Yaris, so the trick is to snare the youth without alienating the old. An optional 'Touch and Go' multimedia system plays right into the brave new world of social media and permanent connectedness.
Whether your grandmother will embrace this is touch-and-go in itself, but having Google Local Search in your sat-nav and being able to text via the touchscreen's iPad-like Qwerty keyboard could be useful. All you need is a suitable mobile phone to connect Touch and Go to the airwaves.
This package, a £500 upgrade of the touch-screen Toyota Touch Bluetooth system (plus reversing camera) found on all new Yarises except the base model, and to be included as standard for a short time after launch, is the key bit of cleverness in an otherwise unremarkable new car. The next tech-fest arrives next summer with the Yaris Hybrid, which will cost a hefty £2500 more than the standard 1.33-litre car on which it is based but will reward you with a likely 85g/km CO2 score.