The availability of a conventional combustion engine in the C-HR provides a fairly competitive starting point for the range.
The £20,995 starting price for an Icon-spec 1.2-litre turbo model looks like decent but not outstanding value.
But then Toyota wisely declines the opportunity to provide a poverty-spec entry-level car, the bottom-rung C-HR getting dual-zone air conditioning, 17in alloy wheels, rain-sensing wipers and the Touch 2 touchscreen.
That relative generosity also makes the Icon-spec hybrid a realistic option, the £23,595 starting price placing it in direct competition with a regiment of mid-spec mainstream compact crossovers.
Nevertheless, Toyota will doubtless expect to shift more examples of the mid-level Excel model tested here, as it better fits the premium-minded billing Toyota will give the C-HR.
To that end, the addition of part-leather upholstery, heated front seats, keyless entry, parking sensors, 18in alloys and a raft of driver assistance safety features is intended to convince the prospective customer that the car is worth having over a premium-branded alternative.