It was designed by Matt Humphries, while he was still a design student at Coventry. Now graduated - and installed as Morgan's first head of design - the Aero 8 is the follow on from his first major project for the company - Aero Supersports, which was discontinued in 2015 ahead of the launch of the fifth gen car.
It looks amazing. Undeniably a Morgan, but with a modern twist, which means it will steal the attention away from just about any other car on the road. The effect is even more pronounced with the side-exit exhaust system, and the bassy V8 soundtrack.
The Morgan's interior is equally impressive, with a high-quality feel and plenty of bespoke materials. There are 37 leather colours to choose from, eight seat piping and carpet options and three seat pleat variations. Even the dash is configurable - with those looking for an old-school toggle switch dash or a modern infotainment system catered for. There are even seven soft-top colour and three hard top options.
There are also two Performance Pack options to adorn your Aero 8 with the first compiling of side exit sports exhaust, red brake calipers and a gloss black diffuser, while the second pack gets a more conventional rear sports exhaust among other small exterior details.
You could park the Aero 8 next to anything short of a gold-plated Bugatti and know that it would win the bulk of attention. The traditional lines and muscular contours manage to refer to Morgan's illustrious sportscar past without degenerating into caricature.
It has a bonded aluminium chassis and 'superformed' alloy body panels. Power comes from a BMW-sourced 4.8-litre V8 with 367bhp and 370lb ft. And the car weighs just 1180kg. Performance is on par with most supercars, despite what the looks might suggest.