What is it?
The absolute cheapest way to get behind the wheel of a new Mini. This is the entry-level One, powered by a 95bhp 1.4-litre engine.
Without any of the extremely extensive options boxes ticked, this is the plain-jane of the range. In unadorned showroom spec, it rolls on 15in steel wheels and doesn¹t even have front fog lights to enliven the styling.
BMW says that just 35 percent of One owners are male. Likewise, just 30 percent of Cooper S owners are female. The One is likely to appeal predominately to women drivers willing to pay extra (and to put up with less space) to upgrade from a Corsa, Fiesta or Polo.
What's it like?
Under the more prominent bonnet is a new, and quite sophisticated 1.4-litre engine and although the all-important air-con is absent, it does get six airbags (including side and curtain airbags), corner braking control, 'tyre defect indicators', a six-speed manual gearbox, a rev counter, a single CD player and, like all Minis, a slot-in key and stop/start button.