Mercedes’ electric car sub-brand, EQ, has suddenly exploded into a flurry of life. Having given us the EQC mid-sized SUV more than two years ago, it went quiet for a while as the zero-emissions efforts of its rivals gathered momentum, but now it has found another gear with the Mercedes-Benz EQA.
The EQV people carrier is with us, and both the EQB compact SUV and EQS limousine are on the cusp of appearing in right-hand-drive form. And yet none of those cars has quite the potential to put bums on electrified seats and accelerate the adoption of electric cars of this week’s road test subject.
The EQA was first shown in production form in spring 2020 and started trickling onto UK roads throughout this year as the firm's entry-level EV. It has been described by Mercedes-Benz as a car that offers “an excellent compromise between performance, costs and time to market”.
It’s unusual for a premium brand such as Mercedes, which typically deals in products designed and engineered in what it might want us to think of as an uncompromising fashion, to introduce a new car in quite those terms. But these are rare and challenging times for the car industry, when an unconventional approach may well be called for if you want to bring a market-leading compact electric car to the showroom – and do it quickly.