Mazda clearly had a more challenging time than most car makers in launching its inaugural production EV.

An elevated focus on driver engagement has long played a huge part in the Hiroshima firm’s corporate identity, and over the years this has been successfully leveraged to set Mazda apart from so many of its competitors. The added weight that inevitably comes with electrification is arguably the greatest threat to such a position, though, and so it was unsurprising that Mazda would be so up front about its decision to equip the MX-30 with a smaller, lighter battery pack than rivals, in a bid to preserve at least some of its hard-earned dynamic soul.

Smart looks and a plush interior, but the first Mazda EV deserved a bit more than the MX-30 delivers

Sadly, the gamble hasn’t paid off. While the MX-30 certainly has a degree of dynamic pep, it isn’t readily accessible or convincing in urban environments, where the car’s limited real-world range will effectively confine it. The MX-30’s pace is slightly lacklustre, too.

Even with a comfortable ride, abundant style and no little material appeal about the cabin, the MX-30 remains a tougher car to recommend than it needed to be. It is not without appeal, but is not quite the true, all-electric Mazda ‘MX’ we were promised.

What Car? New car buyer marketplace - Mazda MX-30


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