If this were America, and Autocar an American magazine, we’d probably really like the new Hyundai Sonata.
In the US, car buyers are less fussy about the badge, and appreciate any change from the gauche styling and cheap plastics of ‘domestic’ offerings. Over there, where it’s really important, the new Sonata will sell well, its success central to Hyundai’s plan to be the world’s fifth-largest car maker by 2010.
But it doesn’t look quite as good in the UK. Here the Sonata’s image is still a problem. We’re not being snobs; the simple fact is that the used market has no time for big cars from mainstream European makers, let alone Koreans. Our approach to the new Sonata is coloured by the awful vision of trying to sell one three or four years hence for a very small percentage of what it cost.
Ignore that and the Sonata isn’t bad. At least Hyundai is honest in naming the Audi A6 as the inspiration for the styling – from some angles the plagiarism is staggering. It isn’t attractive, but it’s a marked improvement on the old car. The lines disguise the car’s size well and it has a better-integrated, more European profile than we’re used to from Hyundai.