What is it?
Right now, the Chrysler Group doesn't offer a family car in Europe's traditional Mondeo-dominated D-segment – by this time in 2008, it will have two of them - and the Dodge Avenger is the first.
This new Avenger is part of Dodge's 21st-century product offensive, and as far as its looks go, offensive is the right word. Its cross-hair grille, jutting front bumper, pumped-up shoulders and large bootlid spoiler combine to create an aggressive impression when you first see this thing. You certainly wouldn't confuse it for a Kia Magentis.
And that's exactly the point. Dodge is now DaimlerChrysler's value brand, and its new Avenger isn't going after the Ford Mondeo and Vauxhall Vectra. Instead, it's aiming for the Skoda Superbs, Toyota Avensises and Hyundai Sonatas of this world. Dodge insists that, when you adjust for specification, the Avenger is up to 14 per cent cheaper than those rivals. This one, the entry-level oil-burner, costs less than a Ford Focus 1.6 TDCi Sport.