You might open your eyes a little wider at the sight of the full five stars here, but any fewer would be a perverse choice. Across the board from a 316 SE to a 340i M Sport, the 3 Series should be the starting point for everyone shopping in this market with an open mind.
There may be many reasons you might eventually prefer an Audi A4 or a Mercedes C-Class, not to mention a Lexus IS or a Jaguar XE, but they’re likely to be largely subjective and matters of personal taste.
For in terms of outright ability, currently only the small Jag out does the 3 Series, while others have significantly closed the gap. In the past it must have been so terrifying for rival manufacturers is the car’s ability across the board. Times have changed and the market has moved on, with the Mercedes outdoing the BMW on ride comfort, while the A4 is the best compromise between a comfortable ride and dynamic ability, while on the driving stakes alone the Jaguar is a far more compelling unit to be behind the wheel of.
It is not to say that the 3 Series has turned into an awful car, in fact it is far from it, with its abilities still revered throughout the world. The difference between its launch in 2012 and the cars entering 2018 is that there is new young competition in the shape of the XE and the Guilia, and BMW will to up the ante if it plans on putting these newcomers back in their place.