What is it?
The latest attempt by a premium brand to bundle a load of popular options into a bells-and-whistles special edition and boost profit margins. That’s the cynic’s view of the new Audi SQ7 Vorsprung Edition, at least. We can mock, but it makes perfect sense from a business perspective.
It’s a particularly shrewd move where the SQ7 is concerned. At just under £71k, the base car is already good value given that it offers the same high-tech powertrain and trick suspension as its platform-sharing sibling, the Bentley Bentayga diesel, but for almost half the price. That’s despite the Audi having two more seats and more up-to-date cabin tech.
So what does the Vorsprung Edition bring along to justify the extra £15,520 Audi wants for it? A long list of extras – that’s what.
Extras such as mammoth 22in wheels, matrix LED headlights, glitzy additional LED lighting inside and out, titanium black trim, sports seats in premium quilted leather, Alcantara headlining, a panoramic sunroof and even a leather upholstery package for the dashboard. A Bose 3D sound system, Audi’s Virtual Cockpit and a head-up display, plus more driver assist systems than you can shake a stick at, complete the additions.