Currently reading: Volkswagen Polo advert banned for ‘encouraging irresponsible driving’
Advert showing an accident-prone driver being saved by the Polo’s safety systems has been banned in the UK by the Advertising Standards Agency

The Advertising Standards Agency (ASA) has banned a Volkswagen Polo television advertisement for encouraging irresponsible driving, which represents a breach of the industry watchdog’s code. 

Six complaints were filed about the advert, alleging that the advert encourages dangerous driving and exaggerated the benefits of the safety systems being showcased. The ASA upheld the complaints, and ruled that the ad must not appear in its current form. 

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catnip 1 August 2018

I hadn't seen this ad for the

I hadn't seen this ad for the Porky Polo, but now I have I think they were right to ban it. Unfortunately, I think many drivers do rely on these safety systems, rather than see them as assistance when things go wrong. Concentrating on your driving and whats going on around you seems secondary, especially when there is the allure your mobile phone, central touchscreen and wifi conectivity. Even some motoring journalists go along with this: I remember reading a Volvo long term review in a rival weekly mag where the tester complained about the blind spot warning system, moaning that he sometimes had to look for himself.

max1e6 1 August 2018

Car manufacturers should be

Car manufacturers should be able to advertise their products in any way they feel like.

It is just an advertisement. It is not real life.

We need to get rid of this nanny state. They are a bunch of killjoys.

Peter Cavellini 1 August 2018

Getting it right....

Hi max 1 e6@ , it’s because we’re so super critical,so PC  these Days,and with the suing culture we have now advertising has to cover all the legal side, so, although it’s portrayed as a growing up thing, the thing we come across upon, trusting the autonomous tech shouldn’t be alluded to as saving the situation, it’s the Drivers responsibility.....

Peter Cavellini 1 August 2018

About time....!

 Always thought that when I saw it.....