Europe's only Lexus LFA dealership will be on Park Lane, London - and two UK customers have already placed orders for the £343,000 car.
In total, Toyota UK has predicted it will sell 17 cars, which will be built in two batches for delivery in 2011 and 2012.
The dealership will employ an LFA specialist, who will be charged with looking after all European customers for the car.
However, Toyota insiders have insisted they are not worried about selling the full quota of 500 LFAs that the company has said it is prepared to build.
Instead, they point to the fact that the car has been built to build Toyota and Lexus's image as a maker of exciting cars.
They also concede that the car is unprofitable, even at this price - something not helped by the fact that the car has a carbonfibre tub, and only shreas five parts with any other Lexus or Toyota.
First drive reviewLexus LFA driven
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