Suzuki believes its positioning as a maker of small, fun and innovative models, chiefly SUVs, can help it boost sales by 20% in Europe and continue its impressive growth.
The firm has had hits with the Ignis (pictured below) and Vitara in particular and its European director, Takanori Suzuki, said the company “had to have uniqueness that appeals to the market” or it wouldn’t be able to compete with larger and better resourced car makers.
Suzuki sold 245,000 cars in Europe last year for a 1.2% market share and, in its current financial year, sales are 20% up, year on year. “We’ve targeted 300,000 sales for a 1.5% market share,” said Suzuki.
Next up will be the launch of the Jimny micro-SUV, which will be revealed at the Tokyo motor show this month. Suzuki said the firm would never offer a model longer than the S-Cross. The firm is also investigating electric cars and will begin to offer them in the future, Suzuki confirmed.
Read more:
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Next Suzuki Jimny to get more rugged look to emphasise off-road abilities
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Suzuki-Great Cars Great Motorbikes
Some great cars Vitara, Swift, Baleno, Ignis and the 'hated by journalists' but loved by owners' Jimny.
Just hope they understand what makes the Jimny so unique and can carry it over like 90% of their cars
typos1 - Just can’t respect opinion
Ski Kid
just avoid the diesels
My sisiter had the sx4 and waas advised to get rid of it after 60000 miles as the cambelt was going to cost over £1000 to replace, apparantly uses Fiat engine.The dealer had not even done one in Angleseyso the problem ha dnot arisen prior to her.
Shrub
Or even more sales
If you were to introduce a LWB five door version, thereby truly taking over from LR's abandoned territory. Good luck Suzuki.
Spanner
Suzuki
suzuki have proper off-road credentials. As said above, They could easily occupy the bit vacated by LR.
Bazzer
I very much hope Suzuki will
I very much hope Suzuki will finally understand that to have a 'funky' car it must have funky colours. The current choice is white, dark grey/blue, or grey!!! And inside they are just a sea of black. Where's the imagination for 20 year-olds? I've been trying to persuade my neice to buy one, but she wants green, or yellow, or red, and with a bright interior. I honestly think Jimnys must be designed by a 80 year-old.
MarkII
Honest & Uncomplicated
My younger brother had an SJ as his second car and although it was a bit rough'n'ready on-road, it had remarkable ability off it and embarrassed many LR owners, who scoffed at its potential, only to eat their words when the lightweight SJ made short work of traversing inclines, climbing hills and scuttling through mudholes.
If Suzuki don't try to make the Jimny into something it's not and stay true to the original ethos then I can see it appealing to people in the same way as the Duster.
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