The expected success of the Audi A1 should help the firm achieve its sales target of one million units in 2010, according to Audi’s sales chief.
Peter Schwarzenbauer said Audi had taken more orders for the new A1 in its first four weeks on sale than for any other model in its history.
“In Europe, we will experience an additional [sales] boost with the A1,” he said. “We have been taking orders for the past four weeks, and so far have registered more orders than for any other model in such an early phase.”
Audi expects its 2010 sales to be 5.3 per cent higher than in 2009, boosted by sales of the new A7 and A8 models, as well as the A1.
In May, Audi’s global sales were 15 per cent higher than in 2009 as 94,900 units were registered. Audi’s sales growth was strongest in China, where it recorded growth of 40 per cent on the previous year.