Interest in new A1 should help Audi sell more than one million units in 2010
10 June 2010

The expected success of the Audi A1 should help the firm achieve its sales target of one million units in 2010, according to Audi’s sales chief.

Peter Schwarzenbauer said Audi had taken more orders for the new A1 in its first four weeks on sale than for any other model in its history.

See pictures of the new Audi A1

“In Europe, we will experience an additional [sales] boost with the A1,” he said. “We have been taking orders for the past four weeks, and so far have registered more orders than for any other model in such an early phase.”

Audi expects its 2010 sales to be 5.3 per cent higher than in 2009, boosted by sales of the new A7 and A8 models, as well as the A1.

In May, Audi’s global sales were 15 per cent higher than in 2009 as 94,900 units were registered. Audi’s sales growth was strongest in China, where it recorded growth of 40 per cent on the previous year.

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Our Verdict

Audi A1

The A1 is a stylish, high quality and competent supermini, if a little expensive, but does it have the edge over the Mini hatch, Seat Ibiza and the Ford Fiesta?

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Comments
11

10 June 2010

We Brits will lap this one up.

10 June 2010

Could be something to do with them being a £169pm for 3yrs for a 1.6 diesel which is a lot less than what you would pay for a Polo which is also a worse spec.

10 June 2010

That sounds amazing value, I checked out the Polo option myself a few months back at my local VW dealer and couldn't find any model I'd remotely want for less than £200 a month.

10 June 2010

The A1 will be what the Aston Cygnet wants to be: the car the better off buy for a town runabout. The Cygnet is too obviously a Toyota and a quirky one at that. In my view it also says I have money but no taste. For the sensible money-possessing classes, the A1 will be the one to get.

10 June 2010

The A1 strikes me as a brilliant but obvious idea - why didn't they have it on sale about 10 years ago?!

10 June 2010

They had the A2, which was years ahead of its time. Ran one for a year. Apart from restricted front seat legroom it was amazing. The design seems to be growing into its skin as it ages.

10 June 2010

[quote tonym911]That sounds amazing value, I checked out the Polo option myself a few months back at my local VW dealer and couldn't find any model I'd remotely want for less than £200 a month.[/quote]

I found the same thing myself when looking at the Golf/A3 recently. I prefered the Golf (just) but the A3 was so much cheaper because of its better residuals so that's what I've gone for.

10 June 2010

[quote Lee23404]the A3 was so much cheaper because of its better residuals so that's what I've gone for.[/quote] That's the bit I really don't get: VWs have excellent residual values. I'd be surprised if the A3 was better than the Golf. So why are VWs so dear to lease/buy?

10 June 2010

[quote tonym911][quote Lee23404]the A3 was so much cheaper because of its better residuals so that's what I've gone for.[/quote] That's the bit I really don't get: VWs have excellent residual values. I'd be surprised if the A3 was better than the Golf. So why are VWs so dear to lease/buy?[/quote]

No idea. I wanted the 2.0tdi GT Golf but even after adding £1,000 of options to the A3 it was still £50 a month cheaper on PCP.

10 June 2010

Whilst it looks a great little car (thank heavens it has a round centre to the steering wheel, no more quartics, please), I can't believe the appallingly limited choice of colours, silver, greys, brown(!), dark blue (note all the promo cars are red). £350 extra gets the silver stripe they have been banging on about as the special styling feature, as well as £500 for the metallics. I'll wait for the 5 door and see what happens (but don't forget VAT goes up to 20% shortly!)

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